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Dog Grooming

Thoughtful grooming, tailored to every dog

At Groom Guru, we limit the number of dogs we groom each day so we can give every pup the time, patience, and individual attention they deserve. 

Serving London's diverse canine community, our team has experience grooming dogs of all breeds, coat types and stages of life. We adjust every appointment to your dog's pace, ensuring a calm, stress-free and enjoyable experience that supports their comfort and wellbeing.

Because great grooming should be something to look forward to.

A welfare-first approach

Your dog's safety and comfort is our priority. To ensure a low-stress environment, we use a variety of methods, such as:

  • Individual attention during appointments

  • Extra time for nervous or first-time dogs

  • Curated grooming programmes 

  • Plenty of breaks and treats, as needed

As part of our welfare-first philosophy, we are intentional about everything we use during your dog's visit.

 

After extensive research and testing, we chose Wild For Dogs, a UK-based provider of natural, vegan, cruelty-free and sustainably produced dog grooming products. Their gentle, organic and skin-conscious formulations support your dog's coat health without harsh chemicals, making them suitable for regular grooming and sensitive dogs alike.

We also use carefully selected, high-quality treats from Brian Recommends, a trusted UK family-owned provider of treats made with high-quality ingredients free of additives and preservatives. Their treats are 100% natural and absolutely irresistible to dogs, making them perfect for building calm, positive grooming experiences. 

If you and your dog love the products we use, both Wild For Dogs grooming products and Brian Recommends treats are available to purchase in-store.

Our services

Because every dog is unique, our prices are provided as guidelines. Final costs depends on size, condition and temperament, which can only be fully assessed during  the appointment. Occasionally, adjustments will also be necessary during the groom. Please note, we reserve the right to amend the price following the groom.

To help us maintain a safe and positive environment for all dogs, we kindly ask that you review our Terms of Service before making an appointment. By making an appointment, you agree to our Terms of Service.

If you have any questions about services, pricing, or your dog's suitability, we're always happy to help. Our team may be contacted here or by email us at contact@groomguru.dog.

 

We look forward to welcoming you and your pup soon.

Not sure about your dog's size? Check out our size guide here.

Cute dog

FULL GROOM - complete care from snout to tail.

Most of our clients book a Full Groom every 4-6 weeks to maintain coat health and comfort.

Includes:

  • Maintenance Groom

  • Cut and styling tailored to your dog's needs or preference

Pricing guide:

  • Small: from £80

  • Medium: from £90

  • Large: from £125

  • X-Large: from £145

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Cute dog

MAINTENANCE GROOM - keep coats healthy between visits

Most of our clients book a Maintenance Groom 2-3 weeks after a Full Groom.

Includes:

  • Wash

  • Brush

  • Minor tidy

  • Hygiene care

Pricing guide:

  • Small: from £60

  • Medium: from £70

  • Large: from £100

  • X-Large: from £120

 

Important: this service does not include cutting or styling. If this required, we recommend booking a Full Groom instead. If additional cutting and styling is required during your appointment, pricing may be adjusted accordingly.

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Handstrip dog

HANDSTRIP - specialist care for wire-coated breeds

Most of our clients book a Handstrip every 6-8 weeks

Includes:

  • Maintenance Groom

  • Handstrip

  • Styling

Pricing guide:

  • Small: from £105

  • Medium: from £140

  • Large: from £175

  • X-Large: from £230

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Puppy groom

PUPPY'S FIRST GROOM - a gentle, positive, first experience

For puppies aged 10 weeks to 8 months. Designed to build confidence and create happy associations from the very beginning.

Includes two sessions:

  • Session 1: a calm introduction to our salon environment - no grooming involved, just gentle familiarisation.

  • Session 2: a light groom with gradual introduction to grooming tools and handling.

Pricing guide:

  • Small: from £70

  • Medium: from £80

  • Large: from £90

  • X-Large: from £100​​

Cute dog in bath

INDIVIDUAL SERVICES - optional add-ons or booked separately to enhance your pup's comfort, hygiene and overall wellbeing

Blueberry Facial - £20
A gentle facial treatment to brighten the coat, reduce tear staining, and leave your pup smelling fresh.

Nail care - £20
Trim your dog's nails to keep paws comfortable and prevent overgrowth. Most of our clients do this every month.
 
Nail care with grinding, for a cleaner, fresher finish - £30

Ultrasonic teeth cleaning - £75
Deep teeth cleaning together with scaling and polishing to support dental hygiene and help reduce tartar and plaque.
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Book your pup's groom

GROOM GURU NATURAL DOG SPA & DAYCARE

Bespoke dog grooming & daycare in London.

Camden Council License Number: 126465
VISIT US

112 Cleveland Street
London
W1T 6PA

Contact Us
OPENING HOURS

Grooming: Mon - Fri, 9am - 6pm
Daycare: Tues - Fri, 8am - 6pm
Closed on Bank Holidays 

© Copyright Groom Guru Natural Dog Spa & Daycare 2023. All rights reserved

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